New York, NY (1/23 - 11/24)

Led a cross-functional team of six creatives, including writers, designers, and content strategists, in the redesign of Genesis.com

Directed the conversational architecture and implementation of AI chat integration for the Genesis Concierge program

Led the development of a new voice and tone for Genesis across all digital touchpoints

Collaborated with executive stakeholders to formulate short and long-term digital strategies for the brand

Grew the Genesis account from $1.2M to $17M in billings in less than seven months

New York, NY (1/22 - 1/23)

Led a team of ten creatives, including writers, designers, content strategists, and UX designers working on multiple tracks of work

Relaunched the Manufaktur program digitally, allowing visitors to customize their Mercedes-Benz to their exact specifications

Created the digital charging ecosystem for mbusa.com providing critical charging information for EV buyers

Introduced and positioned future and concept vehicles for mbusa.com

Led the implementation of feature enhancements, marketing initiatives, and commerce integration for mbusa.com

Implemented site-wide personalization that created a 90% reduction in cost-per-action via digital media

Austin, TX (1/18 - 1/22)

Managed a white-label digital payment processing product for 26 partner-branded credit cards as part of the Citi Retail Services track of work

Created campaign concepts and executions across CRM, paid social, and landing pages for Citi checking, savings, and HYCA accounts

Led the Core Services track of work aligning the call center user interface and the customer user interface, reducing call times by 50%

Managed four direct reports and helped guide their career development

Led the strategic repositioning of high-profile Citi-branded credit cards

Drove the content strategy and narrative structure of the the Grey Goose City Guides microsite experience and partnership with Duty Free

Austin, TX (10/15 - 1/18)

Led content creation, campaign development, and the creative process for thought leadership for the agency

Created and maintained brand voice guidelines and owned the creative handoff process with the internal development team

Drove the content strategy and copywriting process for the redesign of Poland Spring, Arrowhead, and Deer Park (Nestle Waters brands) websites

Led the social media strategy and monthly editorial calendars for Poland Spring, Arrowhead, and Deer Park paid/organic social channels

Managed two direct reports, providing day-to-day guidance and mentorship to propel career growth

Led the rebranding and strategic repositioning of Strata Trust Company and the full-scale redesign of stratatrust.com

Austin, TX (6/14 - 10/15)

Responsible for leading the copywriting team, presenting work to clients, upholding ADA standards across all website builds, and pitching new work to grow existing accounts and win new ones. Lead writer for the Capital One, Microsoft, Concur, and Bing accounts.

Led the content strategy, narrative structure, and copywriting for Bing CRM and Concur website redesigns 

Partnered with developers and the user experience team to create a AAA ADA-compliant white-label property website for 46 Macerich property websites

Led the writing for Microsoft Store CRM email campaigns globally and managed translation vendors to ensure the work was completed on time

Redesigned Capital One’s Spark Business website and created campaigns for digital and paid/organic social

Grew the Capital One account from a $20K project to a $2.5M account in less than a year

Austin, TX (1/13 - 6/14)

Writer for both multicultural and general market campaigns. Responsible for campaign concepts, T.V. scripts, digital campaign ideation,and pitching new business on the Lowe’s, AT&T, Jack Daniel’s and Fusion accounts.

Created campaign executions for national TV, Spotify, radio, paid/organic social, and digital for AT&T’s AIO wireless service 

Wrote copy for Lowe’s paid/organic social, radio, Spotify, and T.V. campaigns and led the development of feature-length editorial radio promos for the Yolanda Adams Morning Show

Austin, TX (1/11 - 1/13)

Created campaign concepts, TV scripts, and integrated digital campaigns for H-E-B, Torchy’s Tacos, The City of Austin, and the LBJ Presidential Library.

Created marketing collateral for H-E-B stores that drove awareness for increased adoption of BYO bag usage, leading to a 75% increase in usage

Wrote and produced a series of videos for the LBJ Presidential Library featuring Matthew McConaughey that led to an increase in donations and museum visits